The Black Project and The Black Fund partner to launch #BeyondTheSmile
This weekend saw Brianna O’Reilly, the founder of The Black Project, partnering with sisters and founders of The Black Fund Leigh-Anne Pinnock and Sairah Pinnock, to launch their mental health campaign #BeyondTheSmile.
The campaign was born after the passing of Stephen Boss, better known as tWitch, on December 13th 2022. In the aftermath, the reaction from many was the same - Stephen was always smiling, he was the happiest in the room, he was always making others laugh. But beyond the smile, the truth was Stephen was struggling. And so often when we learn that someone has passed away because of mental health struggles, the rhetoric is the same. “You’d never have known, they always had a smile on their face.”
And part of the reason is that we don’t look beyond the smile - in others or in ourselves. When people ask us how we are, we plaster on a smile and say we’re fine and people accept that. With this campaign they ask you to share what’s beyond your smiles, but also serves as a reminder to each of us to look beyond the smiles presented to us.
As part of the launch, each of the founders shared their own #BeyondTheSmile stories, and invite you to share yours. Share them on instagram using the #BeyondTheSmile and tag both accounts (@theblack.project and @the_black_fund), or share on twitter or facebook using the hashtag. Remember, it’s okay not to be okay, and it’s super okay to talk about it.